our conviktion

Although the environment, social issues and transparency are at our core we achieve nothing unless we make products that people want to buy. As a social enterprise we reinvest profits in the business. Our work highlights the benefits of eco-friendly, sustainable, transparent production, and of giving opportunity to the disadvantaged.

Purpose &
a promise

We make stylish, durable bags using ideal, and the most sustainable, fabrics available. Our products are backed by a provenance promise and an eco-friendly guarantee.

We have simplified our designs so that our customers can know about every component of their bag and where it came from. No toxic chemicals are used in the production of our fabrics. We manufacture in the UK and we source our materials as close to home as possible to reduce our carbon footprint.

Every bag is made by an offender, in a UK prison, who wants a second chance. 



We work with the Ministry of Justice through their New Futures Network. The Ministry seeks to build more relationships between employers and prisons to give offenders and prison leavers the chance to develop skills for a better life. 

We also work with Nacro, the leading national social justice charity that helps thousands of prison leavers every year to resettle and gain employment opportunities. 

Our skilled workers

Around 11,000 offenders from the 85,000 prison population work in our prison industries along with many more thousands going to work in other parts of the prison. There are over 60 textile workshops in the UK prison system. They make all the textile products used in the 131 English and Welsh prisons including uniforms, bags and bedding. We work with these skilled textile machinists to develop their expertise and we train them on new techniques. Work provides purpose, new skills and extra confidence which helps prison leavers to rebuild their lives on release.

Re-offending costs society £15 billion a year. The MoJ works with over 300 businesses and organisations to give offenders and prison leavers skills and employment opportunities to help break the cycle of re-offending.

Ministry of Justice